Your Perfect Store Guide
Watch our one-minute video to get a quick grasp of the key things to do to create your perfect store. Then read the paragraphs below which go into a bit more detail.
We have also made this guise available as a downloadable PDF. This summarizes everything on this page and in the video, and comes as an easy-to-print PDF, so you can keep it handy as you build out your store.
Optimise the shopper's time
Remember that shoppers are time poor. Clear merchandising helps shoppers to select the right product based on their break time mission. Lay out your confectionery space to help them make the best use of their time. We recommend dedicating 50% of space to Sharing formats and 50% to Singles.
Different breaks require different product solutions. Nestlé singles range covers all break time consumption needs.
For example, did you know that DUOs are the fastest growing Confectionery format. Or that merchandising Single confectionery along the lines of the planogram on the left could result in a 6% sales uplift?
Bring Sharing formats together
Bring all Sharing formats together to meet shoppers' needs and amplify variety.
Nestlé sharing range optimises choice for those seeking true variety.
We recommend:
Blocks - 17% of space
Chocolate sharing bags - 10% of space
Sugar sharing bags - 24% of space
Our downloadable PDF contains advice like this and much more. Print it out and keep it with you as you design your optimal store layout.
Cater for impulse buyers
Did you know that 43% of all confectionery purchases are bought on impulse?
Use our custom Point of Sale kit to provide vital sales uplift.
- Food & Drinks to Go Kit
- Sharing Mission Kit
Prompt & inspire shoppers
Prompt & inspire shoppers to take more breaks across the day by having confectionery available to buy against every break mission.
Highlight purchase opportunities with our attractive, eye-catching Point of Sale.
- Till Zone Kit
- News & Magazines Kit
- Hot Drinks to Go Kit
Product positioning is key
Positioning certain items like those on the left away from core confectionery space will dramatically boost sales.
Place biscuits and multipacks with other home stock categories to meet top up shopping needs.
Capitalise on distress gifting missions by sitting gifting Confectionery with ranges like cards and flowers.
The importance of new products
Every time KitKat NPD is activated in store, core Return On Sales increases by 80%.
New products are vital in Confectionery, adding around 4% of sales each year whilst also driving the core.
Make sure you always highlight your new products.
To order any POS solution shown, please contact your Nestlé representative.
Our full range
Nestlé’s confectionery brands and products cover all consumption needs thereby satisfying more of your shoppers, more often.
We have a wide range of products available for your specific needs.
Our downloadable PDF contains a complete list of these products, ranked in sales performance order by sub format.
Print it out and reference it when you submit your next order.